Description:
Ushooz makes custom designed shoes for teams. They are small relatively new company and want to target high school lacrosse teams.

Obstacles:
The budget and time were limited so we couldn’t shoot any video for this project. We needed to rely on already recorded voice-over and the 3-D graphics of the shoes.

Solutions:
Music would be key to make this a pumping and fun piece. My original thought was to have a retro 70s look with a moving background full of colorful images falling down like rain while the different shoes floated in the air. Instead we went with more of a modern feel and had the shoes flip on to the screen…losing the crazy background idea allowed the shoes unique color schemes to be highlighted. It’s a simple ad with only a little voice-over and keeps your eyes peeled to the vibrant shoe designs.

Favorite Element:
I love the music—it’s attention getting. Also, the way the shoes flip on and off are pretty cool.